Recognizing the responsibility businesses have in addressing the issue of water security, Colgate-Palmolive East Africa Ltd, a subsidiary of the global consumer products company, aims to emphasise water awareness and conservation with a campaign encouraging consumers to make small changes that can make a big difference.
As part of the company’s 2015-2020 sustainability strategy commitment to “Making Every Drop of Water Count,” Colgate established water-related goals that include promoting water conservation awareness to global consumers, partnering with local and global organizations to bring clean water to under-served areas, and reducing manufacturing water intensity by half compared to 2002.
1. Brush for 2 minutes twice a day, but turn off the tap.
Dental Associations worldwide recommends brushing your teeth for two minutes twice a day. But turning off the Tap while brushing your teeth can save up to 11,350 litres of water per year – that’s the equivalent of 50,000 glasses of water!
- Reduce showers by 2 minutes
-Reducing your shower by 2 minutes saves both water and energy. In one year you can save up to 6 800 litres of water and enough energy to power a 13-watt compact fluorescent light bulb for approximately 2 years.
- Turn off the tap while washing the dishes. Rather pour water in a tub or basin.
- Turn off the tap when washing hands
-Turning off the tap for 10 seconds while washing your hands can save both water and energy. In one year, you can save up to 1500 litres of water and enough energy to power a 13-watt compact fluorescent light bulb for over 2 months.