We focus on personal stories of change makers that inspire and ignite passion to positively change ourselves and the communities we live in. Good stories make impact and change societies because they help people find purpose and meaning. They connect with people and inspire them to live a better life. We use personal stories of changemakers to communicate a narrative for change because people are wired to respond emotionally to change. We tell personal stories to raise awarene about issues that need attention and action. Amplifying personal stories can help validate experiences and start a conversation about unspoken challenges, invoking thoughts on possible solutions to these challenges.
