The Creative Economy Practice (CEP) Entertainment Hub has officially opened in Nairobi as part of the Entertainment and Media Hubs Program, aimed at empowering African storytellers to create gender-equitable narratives in film, TV, and the Creator Economy. The hub is designed to support both emerging and established creators. A similar hub will also be opened in Lagos, Nigeria.
Ojoma Ochai, Managing Director at CcHUB, welcomed the launch of the hub, stating: “We are excited to invite all storytellers in Kenya’s film, TV, and Creator Economy sectors to join our community. This initiative aims to empower and inspire, creating a future where storytelling fosters inclusion and drives social change.”
The hub is part of four interconnected pillars of the Entertainment and Media Hubs program that focuses on :
Infrastructure
The CEP Entertainment Hub is the physical anchor of the program. Housed in Kenya at iHUB, James Gichuru Rd., Lavington, the space provides storytellers access to much-needed facilities that support the storytelling ecosystem.
Community
A community of storytellers committed to the program’s ambition is supported in the physical space and beyond, to inspire and support each other in this vibrant collaboration, networking, and knowledge-sharing network. This community will foster connections between emerging and established creators, industry professionals, and thought leaders.
Skills Development
Through workshops, masterclasses, and hands-on training sessions, community members will be supported to develop the skills necessary to produce impactful and transformative content. Led by industry experts, these opportunities aim to elevate storytelling across Kenya and beyond.
Grants
Delivered by Africa No Filter, the grants segment of the program will offer financial support to storytellers with innovative ideas that align with the mission of promoting transformative and inclusive gender-equitable narratives.
Launched in August 2024, the Entertainment and Media Hubs Program was delivered in partnership with Africa No Filter. The program is focused on providing storytellers with the tools and resources to promote inclusivity and challenge harmful gender stereotypes.
Since its inception, the program has already made significant strides with the virtual workshop held having trained over 150 participants, and the Creator Economy Incubator supported 60 emerging social media content creators across Kenya and Nigeria. The incubator was co-developed with Njugush Creative and features facilitators such as Celestine Ndinda, Judy Nyawira, and Timothy Kimani “Njugush”.
Moky Makura, Executive Director of Africa No Filter, added: “Creative hubs are scarce across the continent, yet they play a crucial role in fostering creativity, collaboration, and networking. What excites me most about this project is its focus on creating spaces where people can innovate and produce rather than simply consume. By offering skills development and state-of-the-art facilities, CEP Entertainment Hub empowers creatives to transform their ideas into reality.”
With its vast resources, the CEP Entertainment Hub is set to play a pivotal role in shaping the future of African media by creating a lasting impact on gender-equitable storytelling and empowering creators to challenge societal norms through powerful narratives.
