Photo Illustration by AI
Giving Days offer powerful opportunities for nonprofits to raise funds, connect with donors, and increase visibility.
But to truly benefit from these high-traffic moments, organizations need more than good intentions.
They need strategy, structure, and a plan to keep supporters engaged beyond a single day.
On Tuesday, June 24, Myriad USA will host a free webinar titled “Maximizing Impact on Giving Days.”
The session is part of their ongoing series on Sharing Best Practices in Fundraising.
It is designed to help nonprofit professionals plan, execute, and follow through on successful Giving Day campaigns.
The session will focus on three major days in the fundraising calendar: Giving Tuesday, Native Nonprofit Day, and DAF Day.
Whether you are preparing for your first Giving Day or looking to improve your approach, this webinar will offer practical tools and expert insights to help you succeed.
Why This Matters
Giving Days are short but high-impact fundraising events. When done well, they can generate visibility, build momentum, and deepen donor relationships. But without proper planning, they can also become missed opportunities.
This webinar aims to help nonprofits take full advantage of Giving Days—before, during, and after the campaign.
What to Expect from the Session
Attendees will receive clear, actionable guidance that can be applied immediately. Topics include:
- How to create a campaign that fits your goals and audience. The session will use Native Giving Day as a case study, offering a real-world example of what works.
- How to prepare and promote your campaign in the lead-up to Giving Tuesday. This includes messaging, timing, and community engagement strategies.
- How to follow up with donors after the event. Many organizations raise money on Giving Days but lose momentum afterward. This webinar will cover strategies for turning one-time gifts into long-term support.
All content will be relevant for both global and domestic nonprofits.
Whether your audience is local or international, the strategies are designed to be flexible and scalable.
Speakers and Moderators
The session will feature experienced professionals who have led or supported successful Giving Day efforts:
- Madiha Ahmed, Associate Vice President for Digital Integration at Faircom New York.
- Stephanie Zadora, Operations and Programs Director at Native Ways Federation.
- Victoria Leonhardt, Senior Manager of the U.S. & Canada Hub at GivingTuesday.
Together, these speakers bring a mix of grassroots, strategic, and data-driven perspectives to the conversation.
Who Should Attend
This webinar is ideal for:
- Nonprofit professionals planning a Giving Day campaign
- Fundraising and communications staff
- Global organizations seeking to strengthen U.S. donor engagement
- Organizations looking to improve donor retention after fundraising events
You do not need to be a large nonprofit to benefit. The tools and examples shared will be useful to teams of all sizes.
About GivingTuesday
Giving Tuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and the world.
Launched in 2012 as a simple idea—a day that encourages people to do good—it has grown into a worldwide celebration of giving, taking place every year on the Tuesday after Thanksgiving in the United States.
Today, Giving Tuesday is observed in over 90 countries, mobilizing millions of individuals, nonprofits, businesses, and communities to give back through acts of kindness, charitable donations, and grassroots action.
At its core, the movement is about building a more just and generous world, driven by collective action and shared values.
