The “Anyone a Victim” campaign brings survivor stories to the forefront, encouraging global support for efforts that help people regain safety and rebuild their lives. Photo: Peter Bateman;/ PHOTO; Courtesy
The United Nations’ International Organization for Migration (IOM) has launched Anyone a Victim, a global campaign that calls for stronger action to prevent human trafficking and expand support for survivors.
The initiative seeks to mobilize public engagement, raise critical funds for protection programmes, and highlight that trafficking remains a widespread human rights violation worldwide.
“Human trafficking strips people of their rights, choices, and futures. It can shape someone’s life for years. This campaign is a reminder that protecting people is not optional. It is a shared responsibility and a reflection of the societies we want to build,” said Amy Pope, IOM Director General.
An estimated 50 million people are living in situations of forced labour, trafficking, or forced marriage, and many are pushed into danger by conflict, disasters, and economic instability.
These pressures limit safe options for movement, increase people’s reliance on unsafe pathways, and expose those already facing inequality to even greater risks.
Trafficking thrives where protection systems are weak and where people lack the means to secure safety, dignity, and stable livelihoods.
The global campaign Anyone a Victim brings survivor experiences to the forefront and challenges misconceptions about who is at risk.
It highlights often overlooked stories and shows that trafficking affects people of all ages and backgrounds, encouraging public support for programmes that offer safety, assistance, and recovery.
Through this effort, IOM aims to build a broader movement that strengthens prevention and ensures that survivors are heard and supported.
The campaign reflects the growing need for rights-based and community-centred approaches across countries of origin, transit, and destination.
At the same time, many survivors face stigma or fear reporting their experiences, while others struggle to access the services that can help them recover and regain control of their lives.
By sharing lived experiences publicly, the campaign seeks to build understanding, counter harmful assumptions, and encourage collective action against exploitation.
The campaign features the voices of several IOM Goodwill Ambassadors.
“I survived trafficking because someone eventually saw me, believed me, and helped me find safety,” Sir Mo Farah, an IOM Goodwill Ambassador, said.
“No child or adult should feel invisible or unprotected. When communities listen to survivors and invest in their recovery, healing becomes possible. I hope that this campaign inspires people everywhere to stand with those who have been silenced for too long.”
Through the campaign, IOM reaffirms its commitment to supporting survivors, strengthening community protection, and promoting safe pathways that reduce the risks of exploitation in all its forms.
The Organization works with governments, civil society partners, and affected communities to develop solutions that uphold rights, expand access to essential services, and help people rebuild with dignity and stability.
About IOM
The United Nations’ International Organization for Migration (IOM) is a UN agency that provides support for migration management worldwide.
It works to ensure safe, orderly, and dignified migration by assisting migrants, offering humanitarian aid, supporting migration policy, and promoting cooperation between countries.
