Launch of “Future Star of Africa” initiative./PHOTO ;Courtesy
ECNO, in partnership with the Confederation of African Football (CAF), has expanded its Dream On The Field program with the launch of the TECNO x CAF “Future Star of Africa” initiative.
The program combines infrastructure development with long-term support for young football talents across the continent, addressing systemic gaps in African football development.
From Pitches to Pathways
Dream On The Field initially focused on renovating football pitches in African communities.
Eight pitches have already been completed, with seven more underway in different countries.
TECNO has set a goal to renovate 100 pitches across Africa, creating accessible spaces where young players can train safely and consistently.
The “Future Star of Africa” initiative builds on this foundation, providing a structured pathway for male and female players aged 12-15 and supporting them until age 18.
This long-term commitment ensures that promising talent is nurtured during the most critical years of development.
“Through Dream On The Field, we’ve built the stages. Through Future Star of Africa, we’re ensuring the performers have everything they need to shine,” said Jack Guo, General Manager of TECNO.
He highlighted that while talent is widespread, opportunities are not, and the initiative aims to bridge that gap for young African footballers.
Technical Expertise Meets Social Investment
CAF’s technical expertise complements the program’s social investment approach.
Lead technical scouts and senior youth development experts will oversee fairness and transparency in talent identification.
Local juries including national youth coaches, sports academics, and TECNO representatives, will ensure that evaluations reflect local context while contributing to a continental vision.
“Football is Africa’s heartbeat. It unites us, inspires us, and transforms lives. With TECNO, we are not only improving facilities but also investing in talent, young boys and girls who will carry Africa’s football legacy forward,” said CAF Secretary General Véron Mosengo-Omba, emphasizing the program’s focus on both skill development and personal growth.
Building Future Leaders on and off the Field
Players will be assessed using a comprehensive framework that evaluates technical skills, game intelligence, resilience, concentration, leadership potential, and character.
This approach ensures that the initiative identifies not just skilled athletes but well-rounded individuals capable of inspiring their communities.
“From revitalizing pitches to the launch of the Future Star of Africa initiative, we are creating pathways for the next generation,” said Hassan Elkamah, CAF Commercial Director.
He stressed that combining infrastructure, talent development, and mentorship is essential to transforming potential into achievement.
The program reflects a holistic approach to youth development.
By pairing improved facilities with structured support and professional guidance, TECNO and CAF are creating a measurable impact for communities while promoting inclusivity for both boys and girls.
The initiative demonstrates how targeted social investment in sports can generate lasting benefits, fostering personal growth, community engagement, and continental talent development.
A Long-Term Vision for African Football
Through sustained support, the TECNO x CAF partnership seeks to empower young players, strengthen communities, and contribute to the long-term growth of football across Africa.
By focusing on both infrastructure and talent development, the initiative ensures that young athletes have the resources and guidance they need to succeed, creating a model of sports-driven social investment that can be replicated across the continent.
Help us tell more untold stories of African Philanthropy!
