- Impact: We document and amplify stories of philanthropic organisations and other change makers, showcase the positive changes driven by their initiatives hence inspiring hope and motivating action for a better future
- Scalable Solutions: We use journalism to amplify stories of scalable initiatives and innovations that can be replicated elsewhere.
- Human-Facing Stories: We believe that a story is never complete without the voice of the beneficiaries and how their lives have been positively impacted. We tell stories that help others to learn by highlighting experiences, both successes and setbacks.
- Media Partners: We seek to build a network of impact storytellers; offering a platform for East Africa and international change makers to reach a wider audience alongside knowledge sharing and peer-peer support.
