The Kenya Private Sector Alliance (KEPSA) has released the latest edition of its Kenya Business Channel magazine, titled “2025 Playbook for Future-Ready Brands: Investment Trends, Risks, and Opportunities for Success.”
This forward-looking publication equips businesses with insights to make timely investments, navigate potential risks in the evolving global business landscape, and capitalize on strategic opportunities both domestically and internationally.
The magazine further highlights KEPSA’s ongoing promotion of trade facilitation through simplified customs and regulatory reforms, alongside its efforts to align fiscal policy with Kenya’s economic growth objectives.
Available now on the KEPSA Website, the publication features expert opinions from private and public sector stakeholders, offering a strategic guide for progressive leaders, investors, and entrepreneurs, including SMEs, seeking to make informed decisions.
“The aftershocks of geopolitical realignments, most notably the recent U.S. regime change, ripple across borders, reshaping trade corridors and investment flows. We are now compelled to reimagine partnerships, diversify alliances, and deepen regional integration,” states KEPSA CEO Ms Carole Kariuki.
She further notes, “But even as we navigate these external pressures, internal imperatives demand equal attention. Tax regimes are tightening, compliance frameworks are evolving, and the margin for error is narrowing. In this climate, agility alone is insufficient; businesses must marry adaptability with unwavering ethical rigor.”
The magazine also examines the impact of the U.S. foreign aid freeze, a part of a global development finance recalibration, underscoring the increased need for self-reliance and enhanced collaboration within the African Continental Free Trade Area (AfCFTA).
In a statement within the magazine, KEPSA Chair Mr Jas Bedi notes, “Kenya’s ratification of the AfCFTA in 2021 continues to yield positive results, with intra-African exports growing by 22% between 2022 and 2024, according to the Kenya National Bureau of Statistics (KNBS).”
KEPSA’s collaboration with the AfCFTA Secretariat has focused on removing non-tariff barriers, enabling over 500 SMEs to access markets in Ghana, Egypt, and other nations.
These initiatives align with Kenya’s National Trade Policy 2023, which prioritizes export diversification to mitigate external shocks. The CEO of Kenya Investment Authority (KenInvest), Mr John Mwendwa, a contributor to the magazine, reinforces this point.
“Both our organizations, while distinct in their roles, share a common mission: to enhance Kenya’s attractiveness as an investment destination and foster a business environment where opportunities can flourish. We are creating a seamless bridge between investors, businesses, and policymakers, ensuring that global and local dynamics are harmoniously aligned,” says Mr Mwendwa.
“As international investors grapple with uncertainties, from fluctuating commodity prices to shifting global supply disruptions, the stability and resilience of the Kenyan market become even more appealing with partnerships like this one,” he adds.
The Kenya Business Channel remains KEPSA’s key platform for knowledge exchange and cross-sector dialogue, reaffirming its dedication to inclusive and sustainable economic growth in Kenya.
