Fundraising. /PHOTO ; Giving.Africa
The East Africa Philanthropy Network (EAPN) has announced the launch of Giving. Africa, a new digital platform dedicated to African-led giving movements, storytelling, and generosity.
According to EAPN, the platform is designed to document how Africa gives, the platform provides tool-kits and templates, an impact stories archive, country hubs, and a digital fundraising model that aligns with emerging philanthropy trends across the continent.
By launching a region-specific digital platform, EAPN seeks to deepen the ecosystem of giving in East Africa.
As part of the launch, EAPN revealed a series of national campaigns for the 2025 GivingTuesday cycle across East Africa.
In each country, one or more national partners will coordinate the campaign, including the Kenya Philanthropy Forum for Kenya, Dwona Initiative and CivLegacy Foundation for Uganda, Foundation for Civil Society for Tanzania, We Got Your Back NGO for Rwanda, and Drop of Water for Ethiopia.
Each country’s page is now accessible via the website www.giving.africa and features the national vision, active campaigns, and clear pathways for individuals and organisations to participate.
Participants in each country are invited to visit the platform, select their country tab, complete a participation form, and thereby connect to country coordinators, campaign resources, and collective activation efforts for 2025.
Also announced is an open call for submissions to the Nuru Collective fellowship aimed at changemakers, community leaders, youth groups, foundations, and storytellers across East Africa, who will be invited to surface authentic African stories of generosity, solidarity, and community action.
“Selected stories will be featured on the Giving. Africa platform, amplified regionally and globally, and integrated into GivingTuesday country campaigns,” EAPN stated.
Later this year, Giving.Africa plans to launch an online fundraising component.
“It will feature five fundraising campaigns per country (for Kenya, Uganda, Tanzania, Rwanda, and Ethiopia), amounting to 25 campaigns in total,” EAPN noted.
EAPN further explained that the selected campaigns will receive support to refine their storytelling, connect with global donors, and raise funds online during the 2025 GivingTuesday campaign period.
These campaigns will be selected on the basis of compelling stories of giving (whether time, money, skills, or voice) submitted through the respective country sign-up forms.
Why these matters
Giving. Africa is positioned as a dedicated infrastructure where African generosity is documented in the languages, expressions, cultural rhythms, and lived experiences of the continent.
According to its about page, the initiative is built by EAPN and intends to complement the global GivingTuesday movement by celebrating the diversity of generosity across East Africa, strengthening local narratives of giving and community action, spotlighting home-grown organisations and community contributors, inspiring deeper impact, and building a continental movement anchored in shared values.
The global GivingTuesday movement began in 2012 and is described as a global generosity movement unleashing the power of people and organisations to transform their communities and the world.
In East Africa, the EAPN has hosted GivingTuesday-related summits and pushed for digitising philanthropy and unlocking local giving.
The GivingTuesday Africa Hub webpage notes that the network supports national movements and works with research, data, convening, and peer-learning to advance African philanthropy.
The open call for Nuru Collective and the upcoming fundraising campaigns signal an emphasis on storytelling and fundraising going forward. Campaigns will be selected for their quality of story, local relevance, and capacity to raise funds online.
Stakeholders in the philanthropic, non-profit, and community sectors are invited to engage, to sign up, and to spread the word within their networks.
