2025 Giving Tuesday participant./PHOTO by Giving Africa
Africa Unites in Unprecedented Acts of Generosity for GivingTuesday 2025
The Continent Adopts a Global Movement and Transforms it into a Uniquely African Celebration of Care and Shared Humanity
Millions across Africa came together on December 2, 2025, in a continent-wide celebration of generosity for GivingTuesday 2025, marking a historic moment of coordination and civic engagement.
Recognized as the world’s most generous continent by percentage of income donated, African communities transformed the global day of giving into a powerful expression of solidarity, care, and cultural pride.
Country leaders, youth networks, nonprofits, and local partners organized hundreds of events across the region, highlighting the diversity and creativity of African giving. Key activities included:
- The Giving Festival – Nigeria: A national celebration of community philanthropy and creative giving.
- Mozambique Generosity Forum – Mozambique: A gathering of civil society, youth leaders, and community actors advancing local generosity models.
- Ghana Philanthropy Week – Ghana: A week-long campaign elevating everyday acts of giving rooted in Ghanaian cultural traditions.
- Periods Are Power Exhibition – Uganda: A landmark partnership launch between Rotary Uganda District 9213 and GivingTuesday Uganda, spotlighting dignity, menstrual equity, and community solidarity.
- Community Clean-Ups – Zambia: Youth and community groups mobilizing environmental action and neighborhood care.
- Charity Football Games – Sierra Leone & Nigeria (Kaduna Chapter): Leveraging sport as a unifying tool to drive awareness and charitable giving.
The GivingTuesday Africa Hub hosted Sankofa, a high-level conversation on reclaiming, honoring, and reimagining Africa’s rich traditions of giving.
Leaders, practitioners, and storytellers explored how indigenous generosity systems can shape contemporary civic engagement and philanthropy.
Young people, through GivingTuesday Spark, played a central role in leading campaigns, volunteering, and championing causes in schools and neighborhoods across the region.
“Nigeria ranks 1st in global generosity, with 89% of citizens donating and giving 2.83% of their income to charity,” said Catherine Mwendwa, Director of GivingTuesday Africa Hub.
“When Kenya hosts Africa’s first Giving Machines, or Uganda launches its inaugural Philanthropy Week, we’re not importing charity. We’re scaling what we’ve always done, and the Africa hub showcases how Ubuntu, Harambee, Stokvels, and dozens of other African giving systems offer blueprints for community-driven change worldwide.”
This year’s momentum was further strengthened by the efforts of local partners and the long-standing support of influential African creatives and changemakers.
From grassroots initiatives to high-profile forums, GivingTuesday 2025 in Africa highlighted the continent’s ability to lead, innovate, and inspire acts of generosity that resonate far beyond national borders.
As the world reflects on GivingTuesday 2025, the Africa Hub moves forward with renewed purpose: to anchor Africa firmly within the global movement, elevate diverse giving traditions, and demonstrate that true humanity is built and sustained through community action.
The celebrations this year reaffirmed that African generosity is both deeply cultural and strategically transformative, showing how centuries-old practices can inform modern philanthropic efforts.
Distributed by African Media Agency (AMA) on behalf of GivingTuesday.
About GivingTuesday Africa
Established in 2021 and headquartered in Kenya, the GivingTuesday Africa Hub amplifies generosity across the continent through leadership development, research, storytelling, and movement building.
Operating in partnership with country leaders and community networks across 27 African countries, the hub seeks to advance generosity, strengthen civic engagement, and support community-led development initiatives.
