OUR VALUES
Accuracy From spellings, occurrences, financial information to names of partners and participants, we strive to ensure accuracy of content and intent in all our stories.
Inclusivity We ensure that our stories are fully representative of the relevant voices in the community or the topic under discussion. We are keen to include voices of PWDs, women, young girls and the vulnerable.
Empathy We believe that before we are communicators, we are humans. We, thus, ensure that our stories remain empathetic to both our sources and our readers.
Tone How do I feel after reading it? This is a crucial question we always ask when interrogating our story at the pitch stage. We want our readers to remain inspired, hopeful and optimistic after reading our stories.
Diversity Our stories are about people — about making them feel welcome, about allowing all to feel they can bring their full selves without hiding parts of who they are in order to “fit in.” Our media organisation embraces divergent opinions, ideas and positions that are aligned to social impact. We value bringing more voices to the table.
Equity In amplifying social impact stories, we give special attention to those who have been ignored or harmed by storytelling and stereotyping in the media. We seek to shed light on underreported social change makers, offering them an equal chance to share and amplify their social impact.
