TikTok Engages With Kenya Editors Guild To Deepen Understanding of the Platform

Senior officials from TikTok and members of the Kenya Editors Guild have today engaged in a high level media workshop, held on the sidelines of the 6th Annual Convention of the Kenya Editors Guild that is taking place at the PrideInn Paradise Hotel, Shanzu Beach in Mombasa County.

The media workshop was conducted to assist media professionals gain a deeper understanding of the unique platform whilst engaging the media practitioners with the insights, tools, and knowledge necessary to effectively navigate the platform while showcasing the new opportunities for media houses to share content, relay news and engage with their audiences.

As part of the workshop highlights, TikTok also educated the media on the updated Community Guidelines and shared the latest statistics from the Community Guidelines Enforcement Report with a specific focus on the Kenyan market.

According to the Community Guidelines Enforcement Report for Q1 2023 (01 January to 31 March 2023), TikTok removed over 132,000 videos for violating Community Guidelines or Terms of Service in Kenya.

Of these, 98.4% of violating videos were identified and removed before a user reported them while 51.3% of violating videos were identified and removed before they received any views. These robust results highlight the proactive and strict enforcement of community guidelines by TikTok in line with its vision of ensuring a safe, trustworthy, and vibrant experience for every user.

The attendees present were grateful to TikTok for the very interactive workshop that provided them with a deeper understanding of TikTok’s features, content trends, and user behaviour.

Keagile Makgoba, Communications Manager for Saharan Africa addresses editors and guests at the Kenya Editors Convention in Mombasa, Kenya.

The workshop was attended by senior editors, media practitioners and journalists who are all members of the Kenya Editor’s Guild. The Kenya Editors’ Guild is the professional association for editors in Kenya, including senior print, broadcast and online editors, and scholars of journalism and media studies.

The association and its members commit themselves to defend and promote media freedom and editorial independence; promote quality and ethical journalism; and provide a forum for sharing ideas and experiences that are critical in and for the media.

The workshop was conducted by Ms. Keagile Makgoba, Communications Manager for Saharan Africa and Ms. Felistus Mwangi, Content Partnerships Manager – Entertainment – for East Africa at TikTok. Mr. Fortune Mgwili-Sibanda, the Public Policy and Government Relations Director at TikTok, was also present at the workshop.

Hon. John Kiarie, Chair of the ICT Committee at The National Assembly and Member of Parliament for Dagoretti South Constituency in Nairobi County graced the training where he gave a presentation on the role of technology in the media landscape.

Senior officials from the Kenya Editors’ Guild, including Rosalia Omungo, the KEG Chief Executive Officer and Secretary, KEG Executive Council Members (Millicent Awuor and Francis Mureithi) and Eric Oduor, Secretary General of the Kenya Union of Journalists, were also in attendance.

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