World Football Giving Day template; Common Goal,
A new global football charity initiative is set to debut on May 26, 2026, as players, clubs, organisations, and fans across the world prepare to participate in the first-ever World Football Giving Day.
The initiative, launched by Common Goal, is being positioned as football’s equivalent of “Giving Tuesday” a dedicated annual day encouraging the global football community to support social impact projects and vulnerable communities beyond the pitch.
Organisers describe World Football Giving Day as football’s version of “Giving Tuesday”, a dedicated annual moment focused on using the sport’s global reach to support people facing challenges linked to poverty, inequality, displacement, mental health, and limited access to opportunity.
Importantly, 2026 marks the first official edition of the initiative, making it a newly launched global campaign ahead of the 2026 FIFA World Cup.
The date was deliberately selected to follow the United Nations’ World Football Day on May 25.
While the UN observance celebrates football’s cultural and social significance worldwide, organisers say the new initiative is intended to transform that recognition into action.
Several major figures in world football have already backed the campaign, including Jürgen Klopp, Vivianne Miedema, Dani Olmo, Irene Paredes, and Jessie Fleming, alongside sportswear giant adidas.
Klopp said the initiative highlights football’s potential to create hope and opportunity beyond the game itself.
“World Football Giving Day is a reminder that the game we love can also create opportunity and hope,” he said in campaign materials released by organisers.
At the centre of the campaign is a simple hand-heart gesture and the hashtag #WeAreIn, which players, fans, and clubs are being encouraged to share online and during football activities around the world.
Common Goal powers World Football Giving Day and builds on the foundation of the “1% pledge”, the idea that those who benefit most from football can dedicate part of their earnings or influence to supporting community-led change.
Since the initiative began in 2017, more than 500 players, coaches, and football stakeholders have joined the pledge, contributing over €15 million toward social impact programmes globally.
According to Common Goal, the funding has supported more than 120 community organisations and helped back projects focused on education, refugee inclusion, gender equity, youth empowerment, and mental health.
Mary Connor, Chief Executive Officer of Common Goal, said the campaign reflects football’s power to unite people around shared values.
“We believe football is more than a game; it is a global culture with the power to shape society,” she said.
“World Football Giving Day is about bringing the game together around a shared moment of generosity and ensuring that people everywhere can be part of something bigger than themselves.”
According to organisers, more than 100 non-profit organisations from over 90 countries are already connected to the initiative ahead of its inaugural edition.
Fans are being encouraged to participate in different ways, including donating through the official platform, supporting grassroots football programmes in their communities, volunteering, or amplifying the campaign online.
For organisers, the long-term ambition is not only to raise funding but to establish a lasting culture of giving across the global football community.
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